UX/UI Strategy Branding Web App
PORT is a reporting tool and resource center for all AANHPI Engagement and Recruitment Core (ARC) partners to utilize in support of the National Institutes of Health’s (NIH’s) All of Us Research Program.
Visual Identity Design
Combining elements from three separate organizations working in tandem, an overall visual identity was found to incorporate all of them.
Partner needs included extensive event planning, follow-up reporting, and archiving. In addition to event reports, several other metrics and outcomes needed to be recorded.
The user experience approach needed to maximize efficiency for partner reporting and allow access to all features in a compact view.
Building an intuitive, engaging, and delightful user interface is a priority as to make the form intake process as pleasurable as possible, and avoid a drop-off during the longer set of questions that users are required to answer.
As these organizations continue to streamline data and engage with its many partners, we have been able to set up an intuitive, engaging, and delightful user interface that will provide a solid foundation for ongoing research and development.
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