CASE STUDY: DAME
Amplifying the Impact of a Digital Magazine
UX STRATEGY UI DESIGN WEB DEVELOPMENT
UX STRATEGY UI DESIGN WEB DEVELOPMENT
MISSION
For Women Who Know Better. Smart, fast-paced news and opinions on what matters most. Incisive. Irreverent. Curious. Provocative. That’s DAME.
DAME approached us to reinvigorate their digital presence from ordinary to exceptional, unique, relevant, current. We set out to build an experience that is seamless to use while providing the edge to the brand.
OUTCOME
We designed and built a custom website for DAME’s digital presence with dynamic and engaging elements that draw readers into the articles, while also crafting a unique journalistic experience. We rebranded and reinvented the website experience through straight-forward, sharp UX/UI and a streamlined site structure.
IMPACT
User engagement on the new DAME site has increased dramatically, with the site now being both easy to use as well as engaging, edgy, and sharp.
UX STRATEGY
USER INTERFACE DESIGN
DIGITAL VISUAL STYLE
FRONT END DEVELOPMENT
ActiveColor was tasked to rebrand the user experience of the DAME website to better align with DAME values and a strong, dedicated user base. Our greatest challenge was to reinvigorate their digital presence from ordinary to exceptional, unique, relevant, and current, all while providing users with an easy-to-navigate, streamlined interface, where content is easily digested and easy to find.
During our discovery process and in-depth research of various successful digital editorial platforms, we were able to find a good level of compromise between what is considered edgy and innovative, and familiar, and easy to navigate. With the goal to reinvent but remain well inside the conventional and familiar user experience on both desktop and mobile, we chose to have the UX remain relatively standard while boosting UI elements and interaction, all while adhering to the original branding and developing this visual language further in the digital domain.
With the goal to reinvent but remain well inside the conventional and familiar user experience on both desktop and mobile, we chose to have the UX remain relatively standard while boosting UI elements and interaction.
Through brand and UX strategy, we were able to create a modern visual identity system and website that reflects the startup mentality of the company, the technical aspects of the tool itself, and the newly added content platform.
PROJECT URL
www.damemagazine.com
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